CHILL · LICHEN · CO. — EST · MMXXVI A different kind of advisory. For owners thinking about what comes next. 01 · DATA Data strategy & operations For founders, operators, and PE-backed CEOs navigating a question about data, AI, business intelligence, or governance. From a one-hour consultation to a fractional CDAO embedded in your team. → 02 · TRANSITION Transition advisory For owners thinking about a sale, succession, or partner buy-in — even years out. Exit planning, sell-side mandates via Murphy Business Sales, and pre-sale data diligence. → 03 · WRITING Field notes Essays on business lifecycle, valuation, and the messy middle of running a business through a transition. →